Implement Call Tracking to Google’s Adword Express Christmas Offer

Google has released details of an Adword Express Christmas offer. The search giant is prepared to double what you spend on Adword Express advertising fees this year, and credit this to your account in January 2013.

By inserting dynamic phone numbers into your PPC ads you can see which campaigns lead to sales.

Depending on when you sign up, this could equate to two months free advertising on the Google Adword Express network.

This offer is a good one but there is a way of making the offer even more useful to your business. And that is to implement call tracking.

Call tracking is simply a case of putting a dynamic phone number (sometimes referred to as dynamic phone number insertion tracking) into your ad. Not only will you receive more calls from customers looking to buy, but once a caller clicks on the ad you can track their movements through your website, even after they hang up.

Best of all, you can see whether the phone call led to a sale. From this you can pinpoint which ads are selling your products and which are not.

To learn more about the offer visit http://www.google.com/appserve/mkt/5iXocWxAV7PnDP2u2IuN1J. The offer ends on the 16th December 2012.

To find out more about dynamic number insertion and call tracking click here. Find out which ads are making you money today.

If you found this article useful please share it.

The post Implement Call Tracking to Google’s Adword Express Christmas Offer appeared first on Calltracks.

via Calltracks http://www.calltracks.com/blog/3196-implement-call-tracking-to-googles-adword-express-christmas-offer Call +44 (33) 00120067 for more information on call tracking

We’re Back! Sponsoring the Endeavour Trophy for the Fourth Year

The highly prestigious sailing weekend has always been a draw for us, and this year on the back of a magnificent Olympics it promises to be as exciting as ever.

As well as last years Endeavour winners Nick Craig and Toby Lewis making a defence of their title, this year’s race features two highly skilled challengers in the form of 470 Olympic silver medallists Stuart Bithell and Luke Patience.

The Endeavour Trophy is arguably the most sought after trophy of all among dinghy racers. The race which is an invitation only event features 25 national dinghy champions, so the competition is fierce for this two day, 8 race – event.

It is not only the cut and thrust of the event which attracts us; it is the competitive edge that we probably most appreciate. Our business developed to help businesses like yours compete against their competitors by providing first class call analytics software, giving you a great insight into ‘big data’, and indeed we have seen the competition come and go since we started in 2004.

We’re once again sponsoring the pre – event training session because we admire the skill and dedication of the competitors.

The race which is held over this weekend (6th and 8th October) is held at the Royal Corinthian Yacht Club, Burnham – on – Crouch.

Tickets are still available for the event Telephone: +44 (0) 1621 782105, or e-mail: kate.boothy@royalcorinthian.co.uk

If you would like to learn more about phone call tracking, please call or contact us.

The post We’re Back! Sponsoring the Endeavour Trophy for the Fourth Year appeared first on Calltracks.

via Calltracks http://www.calltracks.com/blog/2540-were-back-sponsoring-the-endeavour-trophy-for-the-fourth-year

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Perfect tools to be better

We recently talked about the importance of including a trackable telephone number on marketing campaigns to help you understand exactly what marketing activity is working for you.



But call tracking has so many other uses.



As well as the all-important ability to help you understand your return on investment it can help with other much more important factors.



Customer service is key to a business, poor treatment by staff is more likely to put off potential clients than anything else.



With call tracking software you can listen to calls and see just how your staff are doing and how potential customers perceive the business.



Are your staff failing to close deals? Maybe they are failing to ask the right questions or could it be that they are not answering questions posed well enough to put customers at ease.



This alone can help when it comes to training and putting together courses to help staff turn leads into sales.



Recording calls can also help you understand your customers. What is it they want? What do they need? Who are they? And What do they think of your company?



This market research could help you target specific demographics, be it age, area and sex via other forms of marketing. It could also help you tailor your products and services more to people needs and wants and even lead to price adjustments, new products and more research and development to meet people’s demands.



Feedback is always a vital way to judge how your business is doing but call tracking is a better way to understand maybe what it’s not doing or at least not doing well.



It can then give you the perfect tools to make sure going forward you can be better!

via Calltracks Blog http://www.calltracks.com/blog/167-perfect-tools-to-be-better

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Learn how to syndicate your content automatically

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Manual Updating every time for content updates for Social Media

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Let us update your Social Media accounts. You'll have more time, more engagement and in turn more profits

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The Virtues of Call Recording

Eradicate Under Performing Ads Through Call Tracking

Under performing ads cost a business money. They offer little return on investment, they cost more to run than the amount of business they generate, and quite frankly are a waste of everyone's time.

Through identifying ads which are generating business phone calls, it becomes possible to reallocate the marketing budget to ads which work.

This will provide greater profits as the ads are better and generate more calls. Of course the question which begs to be asked is how do you identify which ads are generating the phone calls?

Call tracking software will enable you to track phone call source the way Google Analytic software allows you to track clicks. Good call tracking systems will put a tracking code in the HTML of a website where it will not interfere with its appearance, and this is then assigned to a unique keyword.

Through cross referencing the keyword to the number it becomes possible to determine which ad sent the lead.

This can be expanded to allow the business to track the lead through their site to see if it resulted in a sale.

To learn more about call tracking and eradicating under performing ads see http://www.calltracks.com