Google has released details of an Adword Express Christmas offer. The search giant is prepared to double what you spend on Adword Express advertising fees this year, and credit this to your account in January 2013.
By inserting dynamic phone numbers into your PPC ads you can see which campaigns lead to sales.
Depending on when you sign up, this could equate to two months free advertising on the Google Adword Express network.
This offer is a good one but there is a way of making the offer even more useful to your business. And that is to implement call tracking.
Call tracking is simply a case of putting a dynamic phone number (sometimes referred to as dynamic phone number insertion tracking) into your ad. Not only will you receive more calls from customers looking to buy, but once a caller clicks on the ad you can track their movements through your website, even after they hang up.
Best of all, you can see whether the phone call led to a sale. From this you can pinpoint which ads are selling your products and which are not.
To learn more about the offer visit http://www.google.com/appserve/mkt/5iXocWxAV7PnDP2u2IuN1J. The offer ends on the 16th December 2012.
To find out more about dynamic number insertion and call tracking click here. Find out which ads are making you money today.
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The post Implement Call Tracking to Google’s Adword Express Christmas Offer appeared first on Calltracks.
via Calltracks http://www.calltracks.com/blog/3196-implement-call-tracking-to-googles-adword-express-christmas-offer Call +44 (33) 00120067 for more information on call tracking
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