Google Analytics – Understanding Bounce Rates | Link-Optimise

http://www.link-optimise.com/2012/google-analytics-understanding-bounce-rates/



http://www.link-optimise.com/2012/google-analytics-understanding-bounce-rates/

Perfect tools to be better

We recently talked about the importance of including a trackable telephone number on marketing campaigns to help you understand exactly what marketing activity is working for you.



But call tracking has so many other uses.



As well as the all-important ability to help you understand your return on investment it can help with other much more important factors.



Customer service is key to a business, poor treatment by staff is more likely to put off potential clients than anything else.



With call tracking software you can listen to calls and see just how your staff are doing and how potential customers perceive the business.



Are your staff failing to close deals? Maybe they are failing to ask the right questions or could it be that they are not answering questions posed well enough to put customers at ease.



This alone can help when it comes to training and putting together courses to help staff turn leads into sales.



Recording calls can also help you understand your customers. What is it they want? What do they need? Who are they? And What do they think of your company?



This market research could help you target specific demographics, be it age, area and sex via other forms of marketing. It could also help you tailor your products and services more to people needs and wants and even lead to price adjustments, new products and more research and development to meet people’s demands.



Feedback is always a vital way to judge how your business is doing but call tracking is a better way to understand maybe what it’s not doing or at least not doing well.



It can then give you the perfect tools to make sure going forward you can be better!

via Calltracks Blog http://www.calltracks.com/blog/167-perfect-tools-to-be-better